Spoon Restaurant
Alain Ducasse
Print campaign for French restaurant Spoon by celebrity chef and restauranteur Alain Ducasse.
The concept relates to the notion that eating 'locally' is recognised as the best way to enjoy authentic food. To emphasise this authenticity the campaign featured romanticised headlines in French.
Alain Ducasse personally approved and rated the campaign highly.
Work created for TMS and shown with full permisssion.
