The brief was to create artwork highlighting the spirit of Christmas by incorperating the Simba brand with it and translating it into POP that will stand out in store.

I created 2 concepts for this campaign, a suttle option with lighter and softer red tones which highlighted the tree and presents and another which was more bold that highlighted christmas balls and the brand character.

The structures had die cut panels and pops to create depth and a 3d look and feel, there were also lighting on the Christmas Tree and movement on the Christmas balls to draw attention to the units.