Sir Bacon Soda is a unique bacon flavored soda that appeals to everyone that loves bacon.

 

Various aged consumers will purchase this product. Children will want to try it, teens and young adults may think it’s funny to try, consumers of all ages that like bacon, and consumers that like to try “odd” things. Sir Bacon Soda could be sold in unique retail/grocery and novelty stores like Trader Joes, World Market, and various retail stores that sell novelty items.

 

Consumers will like the drink because they love bacon, or they like the combination of salty/sweet. They will drink it to be cool, try something new, or share an experience with a friend.

 

Sir Bacon is trying to reach out to males and females of various age groups, so their design is unisex, and age appropriate for various age groups. The design appears fun for the younger crowd, with a touch of sophistication for the older crowd. There are fine filigree details around the logo for a touch of femininity, but not so much that a male consumer would not think it is for them.

 

The label design must fit around a standard 12oz glass bottle, and the accompanying box will be designed to hold a 4-pack of soda bottles.

 

Bacon flavored soda is a unique product. Looking online, it appears that there may be only one or two direct competitors, and their focus is on making odd flavored sodas. They are sold in novelty restaurants like Farrell’s Ice Cream Parlor, which also has a “candy shop.”

 

The audience’s current understanding of Sir Bacon is that it is a unique, bacon flavored, carbonated, sweet-salty beverage. It appeals to anyone who loves bacon, and also to anyone who likes to try new and different things.

 

The audience will associate Sir Francis Bacon to the look and taste of bacon. With trends and growing popularity of bacon added to everything in recipes and at county fairs, when the consumer thinks of bacon and they are thirsty, they will think of Sir Bacon Soda.

 

The call to action is to buy the product. Whether trying it for the first time, or having fallen in love with it, the product and packaging asks the consumer to buy.

 

Sir Francis Bacon was born in London in 1561. He was an English philosopher and statesman, and a pioneer of modern scientific thought. He was passionate about science and the pursuit of truth. Although the history books don’t record it, we think he loved bacon as much as we do! This is why we use the slogan, “Truthfully and Scientifically Tasty!”