To improve the CRM experience for BOGOF Bingo I was asked to create a character to improve their branding,

The concept became "The BOGOF Birds" identical characters to represent "Buy one get one free"  encorporating the fun and bright logo colours, red and yellow.

 

The final product is below, these cheeky pair have had great feedback and will be animated in the near future.

Below is the previous mailer template and design used for BOGOF, we agreed it was outdated and confused the reader with all the elements involved and the illegible font.

The new font and CTA styles are alot clearer for the user.