Icarus is a fictional space exploration game. I was tasked with creating a promotional campaign concept for the game, creating an identity and some artwork to go with it.

 

I wanted the logo to resemble a spacecraft but also try to link it with "Icarus" from Greek mythology as well.

The website would act as the main hub for information in the weeks prior to release as well as afterwards. It would include a background on the game, call to actions to purchase the game and a development blog. I wanted the website put the user in the fictional universe of the game.

This was an idea for an interactive outdoor display where users could play a simple swipe left and right to avoid the asteroids minigame based on the space exploration theme. A pre-order poster would appear after the user has finished playing the game.

Traditional billboard and print advertising to accompany the digital aspects.

This was the cover art I had come up for the game. Creating a cover for a fictional game with no graphic assets proved quite challenging.