Brief: To design the National Tourism Business Count & Employment Atlas, which aims to help inform decision makers, business leaders and the community regarding the importance of tourism to Australia.

 

Solution: An A2 foldout poster/map was created with colour coding to indicate percentage shares of tourism employment per federal electorate. On the reverse side, findings and methodologies are displayed via text, tables and charts. Following the success of the first Atlas, state specific versions were also designed.