ALMDUDLER
The Austrian Original.
A synonym for fun & friendliness: Almdudler herb lemonade has been part of the Austrian culture since 1957 and there is no end in sight: moodley has given the brand a new design – and thereby also a new direction. Already existing elements within the brand environment have been adapted to a new design concept and are now presented in a suitable, appealing way.
Beside the new visuals, an extensive design manual has been developed; including adjusted stylistic elements and application examples. And not only that: A brand book now also plays an important part in the rebranding process: Packed in a cover made from felt, it not only represents the brand values, but also puts Almdudler in a historical and present context. In addition, the brand book serves as a working tool and a calendar that accompanies the employees in their daily lives.
branding, publishing
Credits:
Client: Almdudler
Creative Direction, Art Direction: Doris Pesendorfer
Graphic Design: Brini Fetz
Photography: Peter Mayr
Project Management: Johanna Stockhammer
Text: Almdudler, Rudolf Binder, Andreas Kump
