The Nike sneakers app launched as a beautiful mobile shopping platform for Nike products. At AKQA with superstar copywriter Terrence Watson, we were tasked with bringing a more memorable and cultural significant experience to the app, by concepting and creating online content that resonated with sneaker lovers.
After an in depth 3-month round of concept development we delivered storytelling content in the form of informative historic vignettes and a 4 volume comic book for none other than Kevin Durant, Nikes hottest basketball star. We worked with comic book artist Kyle Baker (Marvel, DC Comics) to bring dynamic storytelling into what was once a static shopping experience and gave the Nike SNKRS app shareable content with storytelling at it's core.
VOLUME I - SUMMER SCHOOL
How Kevin Durant went from Middle School champ to NBA Pro.
VOLUME II - ALL FOR THE GAME
Kevin Durant proves himself in the Baksetball Capitol of the world, NYC.
Kevin Durant proves himself in the Baksetball Capitol of the world, NYC.
VOLUME III - GOLDEN GLORY
It's KD VS. THE WORLD in this olympic story.
VOLUME IV - TEACHING TME
KD started out as a student, now as a Master, he gives back as a teacher.
KD started out as a student, now as a Master, he gives back as a teacher.
