GWK is one of the leaders in the agricultural industry in South Africa, making the bold and exciting decision to enter the FMCG space as one of the few manufacturers that can authentically claim and play in the “from farm to fork” space. All of their ingredients are sourced from a family of local farms. The new FMCG ranges will fall under the new Farm Foods Masterbrand. Farm Foods aims to bring a fresh perspective to eating and living, as an advocate for positive progress.

 

We were tasked to create both the Farm Foods Masterbrand identity and packaging for the biscuits and pasta ranges; to encapsulate and demonstrate the brand's philosophy.