The Jack Daniel’s distillery prides itself on still doing things the old-fashioned way; by hand. The Brand has tons of heritage and we wanted to reflect this in our newsletter which was handmade every month. We physically built and photographed the newsletters on a 80cm x 120cm board for each template.
The different designs were made up from  ingredients and tools used to make Jack Daniel’s as well as items that were connected to the reoccurring topics such as music, the life of Jack Daniels or the editor’s letter.

Each newsletter had a main template that was viewed in segments in the browser window. In this main mailer the topics of the month were introduced. The viewer then had the option of choosing to read up on specific sections that interested them in click-through windows.