Plan A: Online Video Campaign

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To promote the brand and to get everyday people to take part in Plan A, I came up with an online video campaign. The campaign would run as a series of either informational, tutorial or story-based video clips that only last for around a minute, so that they don't take up much of people's time but still informs them of how to take part in Plan A. The idea was to have them both on the Plan A website and on other online media formats such as YouTube and Facebook, in order to get a wider exposure.