RECKLESS CARDBOARD
During Fuorisalone 2015, IED and INVIDEO by aiace had RECKLESS CARDBOARD, furnishings presented through a big exhibition sponsorized by Formaperta.
The project was the result of a planning process that has alternated interdisciplinary experimentation, research materials and forms in dialogue with the company, winner of several awards including "The European Paper Recycling Awards, The European Business Award for Environmental Awareness and the Environmentally Friendly Innovation Award".
RECKLESS CARDBOARD told the story of a rebellion: a material with his company and a team of designers rebelled. Cardboard rebelled clichés, defining new statics laws: from rejection becomes precious, from feeble becomes strong.
The project was the result of a planning process that has alternated interdisciplinary experimentation, research materials and forms in dialogue with the company, winner of several awards including "The European Paper Recycling Awards, The European Business Award for Environmental Awareness and the Environmentally Friendly Innovation Award".
RECKLESS CARDBOARD told the story of a rebellion: a material with his company and a team of designers rebelled. Cardboard rebelled clichés, defining new statics laws: from rejection becomes precious, from feeble becomes strong.
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UNDER CONSTRUCTION
The concept was conceived by IED Milano, my job was to make it real.
I made the executive design of spaces and furnishings, organizing production and installation of cardboard elements.
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OPENING PARTY
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It 'was hard but it was a great success!
