With NCAA tournament time just around the corner, it was time for tech to meet everyone's teams. Best Buy was ready for the action and wanted fans to be able to Catch It All. From brackets to stats, your tv to your tablet, Best Buy was there to make sure fans never missed a moment. I was the designer that worked directly with the Sr. AD to bring this campaign to life and blow it out across digital channels. Below is a very small sample of the work created.
Although the campaign was not price-point driven, Best Buy saw a 9-12% lift in total campaign priced revenue in 2014. In fact, it was so successful, they are using it again in 2015.
Although the campaign was not price-point driven, Best Buy saw a 9-12% lift in total campaign priced revenue in 2014. In fact, it was so successful, they are using it again in 2015.
