Three times a year, Go Ahead Tours puts out a catalog depicting all of our tours. Originally, the goal of the piece was to show the breadth of the tours. More recently, there has been an initiative to make the catalog more of an editorial piece, featuring more content about our brand, our travelers, and our staff. Over the past year, I have worked with our copywriting team to concept, propose, and execute this new format. I have had the opportunity to lead the visual evolution of the catalog, improving both the editorial content and the tour pages. Our first rebranded issue was released in May 2015, and will soon be followed by the September issue featuring more improvements. 

 

Art direction and design by Jenna Carando. Copy by Jessie Rogers, Courtney Taddonio, Laura Barber, and Jamie Gallerani. Creative Direction by Bryant Ross. Created while working as a part of the Brand Team at Go Ahead Tours.