Hi-Tec Sport Store
Hi-Tec is a leader in outdoor sportswear and footwear with their global headquarters in The Netherlands. Having been around for 40 years and with a reach of over 100 countries, the brand is poised for growth. As part of their growth strategy, Hi-Tec asked Storeage to create a new global store concept. The inspiration for the store design is based on the typography and elevation maps used by both outdoor enthusiasts. The blue weathered wall background is designed modular to fit any space and “rise” up to cover all existing conditions. The fixtures take on a 3-dimensional form from the map inspiration to hold apparel, footwear and accessories. The footwear t ”island” able includes built in seating that rolls out for use. The first store design was built piloted in their headquarters and further translated to multiple stores in South America.
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