This project combines product branding and packaging design. The product, YAVA, is intended to be a high-end entry in the vodka market.
The name itself is an acronym for Youthful (your eternal look), Absolute (knowing your mind), Valiant (the way you approach life), and Acquaintance (the many friends you know). For such a high-end product, a minimalist logo and packaging is most appropriate. The final packaging design uses a die-cut version of the logo on the box, with vellum positioned behind the logo. The end result is a package that looks expensive, but is in fact very inexpensive to produce to that of Surrealist automatism. This particular version of the structure is the result of the fourth iteration.