Proposed retail design for ALDO footwear at Pavillion Shopping Mall Bukit Bintang. The idea is to rebranding in order to attract more customer and provide additional customade shoes for their customers. The concept is inspired from the arch shapes of the foot

CONCEPT -  The concept of the arch of the foot is inspired by the aim of ALDO where they did a lot of exploration for different design, materials and textures in order to provides customers the shoes that suit their individuality. Same as our individuality as when we walk in a proper way can maintain our stability but walk in an improper way may cause our foot shapes to change as well as affect our healthy.