Background

To address the changing habits of today’s grocery and retail shoppers, this 2013 Davey Award winning campaign asks “what kind of food shopper are you?” The campaign taps into consumers’ diverse shopping modes, and reminds them that Strack & Van Til is a good solution for all their needs. The wide-reaching marketing efforts include various executions spanning print posters, radio and broadcast TV spots, outdoor billboards, social media, Interactive and Facebook ads, emails, YouTube videos, and a dedicated Microsite. Specific messages were crafted to resonate with a variety of different audiences and psychographics, and were targeted by geographic area, time of day (for digital billboards and online ads), and other key elements. The goal was to increase the client’s Facebook likes and within three months their Facebook page gained over 25,000 new likes