The Nike Air Zoom Elite 8. So fast it comes with an air bag.
Have you ever wondered what was inside the Air Zoom Elite 8 that made you so fast? Well, we've got the answer right here, in the form of an 8-cylinder, 500hp, rocket-powered airbag.
Part I - The Pitch
As many other projects before this one started with a pitch. We had to pitch against two extremelly talented studios and were lucky enough to win with our "The Hover" concept.
![Nike air zoom shoe](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e812e327661329.563690bce6d20.png)
![Nike air zoom shoe](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a45faa27661329.563690bcea905.jpg)
![Nike air zoom shoe](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3d526c27661329.563690bd0a771.jpg)
![Nike air zoom shoe](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8f13c127661329.563690bd02937.jpg)
![Nike air zoom shoe](https://mir-s3-cdn-cf.behance.net/project_modules/1400/84577827661329.563690bcee9c0.jpg)
At some point client asked us to go from more stylized motion-designy approach to photoreal CG and focus our exploration around engine-within-a-shoe idea.
![Nike air zoom shoe](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c5d36527661329.563690c948f14.png)
![Nike air zoom shoe](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b5a75b27661329.563690d7be5a6.jpg)
![Nike air zoom shoe](https://mir-s3-cdn-cf.behance.net/project_modules/1400/479f3627661329.563690c94f1ab.jpg)
![Nike air zoom shoe](https://mir-s3-cdn-cf.behance.net/project_modules/1400/63ca6e27661329.563690d7b9f44.jpg)
Part II - Production
We ended up with a final concept of the shoe being tested in ultra-hitech, almost air force grade facility somewhere in year 2035 (or 2037, who knows?). All decisions regarding design of environment, engine / air bag and other props were made with this setting in mind.
![Nike air zoom shoe](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3b84ec27661329.563690da2cae8.jpg)
![Nike air zoom shoe](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8fe6cb27661329.56369486b8186.jpg)
![Nike air zoom shoe](https://mir-s3-cdn-cf.behance.net/project_modules/disp/47194a27661329.5636955e5548f.gif)
![Nike air zoom shoe](https://mir-s3-cdn-cf.behance.net/project_modules/1400/57652927661329.563694879d91b.jpg)
Part III - Final still frames
![Nike air zoom shoe](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a6bc0d27661329.56368afd88d96.jpg)
![Nike air zoom shoe](https://mir-s3-cdn-cf.behance.net/project_modules/1400/01f9f027661329.56368afd7cacc.jpg)
Credits:
Director: Ryan Dunn
Creative Directors: Danil Krivoruchko, Matt Wilson
Executive Producer: Corey Budro
Creative Directors: Danil Krivoruchko, Matt Wilson
Executive Producer: Corey Budro
Editor: John Zawisha, Mike Mendizibal
Storyboard Artist:: Armand Serrano
CG Supervisor: James Fisher
CG Lead: Entae Kim
Lead Animator: Tony Tabtong
Lead Modeler: Hung Ma
Modelers: Chin Lee
Lead Rigger: Steve Mann
Lead FX Artist: Alexey Cheprakov
Lead Lighter: Frank Grecco
Lighting TD's: Yun Cho, Will Atkin, Eric Schnell, Soo Hee Han
Pipeline TD: Paul Sultan
2D Designer/Animator: Dorian West
Photographer: Noah Fowler
Sound Design: The Lodge
Sound Designer: Jeff Hinton
Assistant Sound Designers: James Panepinto, George Mazur
Creative Director: Colin Thibadeau
Storyboard Artist:: Armand Serrano
CG Supervisor: James Fisher
CG Lead: Entae Kim
Lead Animator: Tony Tabtong
Lead Modeler: Hung Ma
Modelers: Chin Lee
Lead Rigger: Steve Mann
Lead FX Artist: Alexey Cheprakov
Lead Lighter: Frank Grecco
Lighting TD's: Yun Cho, Will Atkin, Eric Schnell, Soo Hee Han
Pipeline TD: Paul Sultan
2D Designer/Animator: Dorian West
Photographer: Noah Fowler
Sound Design: The Lodge
Sound Designer: Jeff Hinton
Assistant Sound Designers: James Panepinto, George Mazur
Creative Director: Colin Thibadeau
Made in CHRLX
Thanks for watching!