COV200 is a year-long+ bicentennial celebration of the pride, progress and future growth of Covington, Kentucky. Inspired by 200 years of history, diversity, and transformation, we developed brand visuals and messaging that showcase the best of Covington in 2015 and beyond. Combining modern geometric graphics and art deco-inspired elements, we created a graphic system that celebrates the cultural identity of this ever-evolving community. In addition to designing a range of collateral and promotional items, we also developed billboard campaigns, installed brand murals, and enlisted ambassadors who are living the brand. This is our largest project to date and the work is ongoing.
