Client: Student
Year: 2015
Role: Designer, Writer
Discipline: Branding, Environmental Design
Branding Boston as a host city for the 2024 Olympics was an exciting challenge, and I was eager to represent Boston in an authentic and elegant manner.
While tradition is a binding facet of the city, Boston provides a foundation upon which its citizens are encouraged and motivated to further themselves and build a space where they can thrive and inspire others. This idea was something that I wanted to keep in mind as I visually represented Boston.
Below is a brand proposal book I designed and curated to showcase how the brand would function.
Year: 2015
Role: Designer, Writer
Discipline: Branding, Environmental Design
Branding Boston as a host city for the 2024 Olympics was an exciting challenge, and I was eager to represent Boston in an authentic and elegant manner.
While tradition is a binding facet of the city, Boston provides a foundation upon which its citizens are encouraged and motivated to further themselves and build a space where they can thrive and inspire others. This idea was something that I wanted to keep in mind as I visually represented Boston.
Below is a brand proposal book I designed and curated to showcase how the brand would function.
I made the decision to design a logo inspired by the abundance of arches within the architecture of Boston. Arches provide support to architectural structures, just as Boston provides support to its citizens. I believe that Bostonians have very high standards for their city, thus an arch seemed like an appropriate metaphor to demonstrate this relationship.
I chose the Boston Harbor Hotel as a source of visual inspiration. The five-star waterfront luxury hotel is located on the historic Rowes Wharf Harbor. The arch overlooking the waterfront is an iconic symbol of the city; its welcoming ambiance paired with bold lines and shapes represents Boston's character.
I chose the Boston Harbor Hotel as a source of visual inspiration. The five-star waterfront luxury hotel is located on the historic Rowes Wharf Harbor. The arch overlooking the waterfront is an iconic symbol of the city; its welcoming ambiance paired with bold lines and shapes represents Boston's character.
Photos by Alex Norton