The art direction was inspired by colour theory. The intention was for the viewer to feel something positive upon seeing the bright colours and vibrant illustrations. The shading on the fruits was inspired by heat maps. The kitschy colours in combination make a loud pop of colour and provide an aesthetic that isn't common in the food and beverage packaging industry.
Educational packaging mockups
This was intended to be a possible collaboration with Cocacola - a localised mental health campaign in Singapore that spins off of their widely successful global Open Happiness campaign.
Photos of exhibition display
Prints up for sale on Visualtroop!
