CORPORATE IDENTITY
Identity designed for Adelaide film studio Cinemâché. The brand name is a conjoining of cinema and papier-mâché to convey artisanship and production involvement from conceptualisation to delivery. The icon is subsequently an intersection of digital artefacts with the bright (albeit tempered) colours of a pinata, a work of papier-mâché that, like digital noise, is a larger entity composed of many smaller parts. The brand is further extended as a pattern to supplement collateral.
