Victor Short's profile

Nielsen - Consumer Segmentation Data System

žProject Goal:
›Replace multiple "Legacy" applications with one comprehensive web based solution improving the experience through efficiency and ease of use.   The following are examples of two feature sets.

žMy Role:
›Perform contextual research 
›Create detailed design concepts and wireframes
›Oversee visual design application
›Coordinate and assist in user testing

žDesign Highlights: 
›Significantly reduced the number of steps and screens in each feature
›Created a familiar view for the user based on Nielsen Segment guidlines that tested very positively
Nielsen - Consumer Segmentation Data System
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Nielsen - Consumer Segmentation Data System

Client Facing Marketing Segmentation System

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