OBJECTIVE
For 15 weeks, I was given the task to combine and create a product that fits into two companies--
Medicare, an American health insurance service provider, and Motorola, an American multinational telecommunications company.
UNDERSTANDING THE USERS
In the United States, there are roughly 50.7 million Medicare users who are 65+ years old.
SILVER SURFERS : BREAKING THE STIGMA
Who said older generations can't use technology?
FINDING THE RELATIONSHIP (EXPLORATION)
Exploring how Medicare + Motorola are related and what areas to work on.
WHAT'S THE PROBLEM?
Between 2010 to 2050, Medicare patients, ages 65+, will double and patients 80 and older will nearly triple.(source)
Medicare card are valuable. The piece of paper contains not only your full name, address, but important information like your social security number.
Healthcare should be personal-- but in hospitals, you're branded and scanned with the ever impersonal, uncomfortable hospital I.D. tags.
IDEATION
Eploring what a wearable I.D. card look like, purpose, and where it would be used.
MEET
