![D&AD World of warcraft World Wildlife Fund WWF wow](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/dbb17b26431643.563552c41faab.png)
The Brief:
To create an integrated campaign that makes the issues dealt with by the World Wildlife Fund (WWF) accessible to the "always on" generation.
The Big Idea:
A collaboration between the world's most played MMORPG - World of Warcraft (WoW) and one of the world's most recognised wildlife conservation organisations - WWF.
![D&AD World of warcraft World Wildlife Fund WWF wow](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c47d4426431643.563552c3e6319.jpg)
![D&AD World of warcraft World Wildlife Fund WWF wow](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3d36bf26431643.5635536852e57.jpg)
![D&AD World of warcraft World Wildlife Fund WWF wow](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d4930626431643.563552c40621b.jpg)
![D&AD World of warcraft World Wildlife Fund WWF wow](https://mir-s3-cdn-cf.behance.net/project_modules/1400/95e0d326431643.5635536858314.png)
![D&AD World of warcraft World Wildlife Fund WWF wow](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5818b126431643.563552c3ed1f0.jpg)
![D&AD World of warcraft World Wildlife Fund WWF wow](https://mir-s3-cdn-cf.behance.net/project_modules/1400/33f02326431643.563552c4008c2.jpg)
![D&AD World of warcraft World Wildlife Fund WWF wow](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1d9b0026431643.563552c40df1c.jpg)
![D&AD World of warcraft World Wildlife Fund WWF wow](https://mir-s3-cdn-cf.behance.net/project_modules/disp/38b91926431643.563552c4285af.png)
![D&AD World of warcraft World Wildlife Fund WWF wow](https://mir-s3-cdn-cf.behance.net/project_modules/disp/b681c726431643.563552c412e6b.png)