With the task of creating a dynamic logo, I decided to imagine up a fictional haunted house to brand. Howl is a particularly scary haunted house which takes the pitch and volume of the screams coming from the inside in order to create a logo that changes with the scream. I created an animation to show the different stages of the dynamic logo, as well as business cards for the characters inside the house.
The business card backs are photo transferred onto velour: a creepy, velvety material.
