The E-Motion Style Guide is a brand proposal guide for the world's first fiction fully-electric car rental service, E-Motion. E-Motion is a service that helps young adults stay green without sacrificing style. This brand promotes eco-friendly living in a positive and trendy way. Everything from the advertisements to external swag has an upbeat voice and bleeds personality.
The logotype for E-Motion represents both literally and figuratively what the word "power" means. The obvious power of the electricity fueling the car, yet it also stands for the power and freedom one has while controlling a vehicle. These core qualities are reflected in all of the internal and external branding of the company.