The next steps are the ongoing hard work on SEO, one of them is of course via Social Media channels. We managed to source our client with excellent names for both website and social media channels.
transportgroup.com.au and sydneytransportgroup.com.au — domain names
transportsydney — for all social media channels
You can't do much better than that.
To top that off, we are using Facebook's CTA button "Book Now", which makes it a breeze for anyone to book their next ride, straight from the Facebook page.