Jones Knowles Ritchie (JKR), a global design agency, commisioned Steven Noble to help them create an original concept that included adding a rich landscape scene inside a whole apple for Montano Sidro Italiano. The illustration depicts the story of how the organic wholesomeness of their apples are grown and harvested to create the finest Italian cider made in the Trentino region of Italy's sun-kissed Dolomite Mountains.