BRIEF
The former Irish Sports Council required a contemporary and effective new identity. The response and proposal for this brief was inspired by few of the core values that Irish Sports Council emphasises: unity, teamwork and support. The circles in the logo and overlapping of them symbolises these core values. Colors lime and faded blue are used in the logo to give the Irish green more contemporary touch. The circular motif of the logo is used in the editing of the imagery used provided by the Irish Sports Council.
Master logo and alternative iterations
Stationary set to fit the identity
Brochure with introductions of the nine branches of Irish Sports Council
Further extensions of the brand identity included a mobile app and a signage system for the sports campus. The app was an imaginary app called "Athlete channel" which was meant to be a database for professional athletes supported by the Irish Sports Council where fans and amateur athletes could track the progress of their idols etc.
The wayfinding on the sports campus was inspired by the colors of the logo and the challenge was to divide a wide area with multiple buildings on the map in a coherent and simple way so the athletes and workers could find the buildings easily either by foot or by car.
Signage and wayfinding on the campus
