THE PURPOSE
Educating health conscious Australians to the benefits of Brown Algae Seaweed to enhance their body’s ability to cope with that crazy thing called life.
THE CHALLENGE
Convincing Australian families that Divinitá is the real deal, and not the latest health fad.
THE CONNECTION
More than any other group, parents know that life moves on even if they are not feeling 100%. That’s why the majority are actively seeking ways to keep healthy and feel well. They know the right help can go a long way, so they seek products that will help them to become more resilient to life’s hectic challenges. In a cluttered market the key is finding a way that people can see what the product does. Taking inspiration from the auto industry, people already know that premium fuel helps clean the engine and improve performance. We decided to show that Divinitá does the same for people, so organs became an engine and nature’s natural tune-up was ignited.
THE VALUE
We created a three-year communications plan based on their current and estimated growth, and created multiple creative assets (Digital, Print and Video) to allow them to be flexible in the market, and to respond to market demand across their entire product range.
