Problem: Professional photography is a suffering art, and Canon is falling behind to its main competitor Nikon.
Solution: Endear Canon to young photographers by hosting a contest for photography students. Seven winners with an impressive portfolio will be assigned to a different continent to capture the beauty of the world. At the end of their journey a gallery will be presented at their school with all of their wordly photographs.
Call for entry image sent to students email accounts
Landing page that students who want to enter the contest will see.
Landing page after winners are chosen. Each continent has image of winner and links to their blog and portfolio.
Winners will recieve a winners package with instructions and a new Canon camera.
Invitation to student gallery show
