Arrowsmith Rebranding, Rights catalogue
Arrowsmith agency is a Literary and PR agency located in Hamburg that originally formed in 2005.
The agency represents many bestselling and emerging authors in a range of fictional and nonfictional genres. Arrowsmith's agents work to reveal the voices of new writers as well as to nurture and develop the careers of experienced authors. With a strong international background the agency connects publishers, who are seeking for bestsellers, with the writers world.
My rebranding proposition tries to assist in maintaining a good relationship between both sides with the use of a contrasting graphic language. The new brand reflects the combination of buisness and art and the visual language is supported by the font Dasha, which refers to old handwritten manuskripts and gives the materials a more personal touch.
Additionally the logo draws from the name ARROWsmith and suggest the uprising of a career.
The wide color palette results from the big variety of book genres and is needed to structure the rights catalogue, which shows all the new authors and books, the agency works for.
Before and after.
