New Immunity
"Acceptance doesn't mean resignation; it means understanding that something is what it is and that there's got to be a way through it."
Michael J. Fox
Brief Info: Autoimmune disorders are disorders that occur when the immune system that is supposed to protect you, attacks your healthy tissues instead.
New Immunity is an illustrative publication that is sentimental, lyrical and narrative. This publication would emotionally relate to the patients through patient accounts and advice them through an advice that guides them on how to cope.
Target Audience: Youth patients who have autoimmune disorders, as we feel that guidance should be given to youths as many times they may know what is going on but not neccessarily understand.
We do not want autoimmune disorders to make them feel that their youth has been restricted but rather it can be one of life's lessons.
Each chapter opens up with a metaphorical drawing representing the disorder.Explanation of the disorder is also provided.
Autoimmune Disorders
Lupus Erythematosus
Type 1 Diabetes
Multiple Sclerosis
Rheumatoid Arthritis
There are 4 stories featured to inspire youth readers to live life positively and courageously.
Each story features a moral or value and those featured are celebrities or advocates. The styling is a mixture of photo manipulation with pencil illustration. This is to express the concept of "what is behind the photo" and learning of their stories.
Each story features a moral or value and those featured are celebrities or advocates. The styling is a mixture of photo manipulation with pencil illustration. This is to express the concept of "what is behind the photo" and learning of their stories.
Coping chapter that advices the readers how to cope with autoimmune disorders emotionally. This is to sum up as well the inspiring stories before this.
Posters to promote the booklaunch of "New Immunity"
