While luxury is hungover from flash and hype, true premium reigns with a quiet roar.
It's all presence, no pretense. Substance over swagger.
It's about saying it all, without uttering a single word.

Client: FAW-Volkswagen China
Agency: DMG
Group Creative Director: Bruno Cepollina
Creative Directors: Jody Yeoh, Hong Hao Cai
Copywriters: Jody Yeoh, Max Peskin, Tian Tian Cao
Art Directors: Jason Wang, Yuan Yuan Ma, Yu Zhang, LiBang Zhong, Da Peng Sun, Sofia Chen
Director: Christoph Chrudimak
Production: Made in China Films