Brief
The brief was to design a new marketing tool that would promote the NEW Sirio Ultra Black Fedrigoni paper range.
Concept
My aim was to include as many features of the paper as possible (eg. the different weights, foiling techniques, extremely light fast etc). I wanted the final outcome to not only reflect these features but also make the designers who receive it, interact and experience the paper.
Solution
The Sirio Ultra Black Darkroom
A pinhole camera mail out kit to designers / agencies with a single exposure to ‘Reveal Their Darkest...’. Once they have exposed their chosen item the magnetic lens can be adjusted back to place blocking any light that would further expose the emulsion paper inside the light fast pinhole camera.
The kit is made out of different weights of the Sirio Ultra Black paper range so the designer can feel the different textures and weights. I have also included silver foiling to show what affect it has on the paper.
On the back of the pinhole camera, there are instructions for exposure times depending on lighting conditions, for better results when developing the photo in the darkroom. Once exposed, the user can put the camera in the lightfast pre-paid envelope and send it off to Fedrigoni Darkrooms to be exposed (or revealed!).
Sirio Ultra Black Showcase
Once the emulsion paper has been ‘revealed’ at the Fedrigoni darkrooms, the designers who participated in the campaigne will receive their exposed photo of ‘their darkest...’ and tickets to an event showcasing everyone’s exposed photos, promoting the paper range even more (envelope and tickets).
As for the designers who do not get the pinhole camera kit directly, a double page Fedrigoni Darkroom spread (top right), could be featured in popular art and craft / design magazines. It introduces the campaigne by giving the reader a paper cut out to make their own mini pinhole camera and if interested, a link to the fedrigoni darkroom website for further information. The double spread is made with Sirio Ultra Black paper so the reader can have a feel of it.
