Cré is the Gaelic word for earth or soil. I choose this name for the shoe because organic and natural themes were a major inspiration for me throughout the project.
I draw correlation between those themes and the nature of the assignment, involving handmade items through a humanitarian program.
From my initial researching, I derived my target consumer. I picture this person to also embody the sense of organic.
And from the organic consumer comes the organic fashion style. I found a trend with loose forms and dulled colors.
