NIKE / City of Zoom

  • This 6-Month project was a massive team effort for Nike North America Brand Design and partner agency I Love Dust. My role as Senior Designer was to aid in the Concept + Art Direction + Tone for the 2015 All Star Week take over in NYC. Tasks included research and developing type treatments, illustration styles and overall tone for product photography.
  • Along with forming direction of athelete illustration style, I was responsible for concepting the product photo shoot and defining the style of product laydowns.