This 6-Month project was a massive team effort for Nike North America Brand Design and partner agency I Love Dust. My role as Senior Designer was to aid in the Concept + Art Direction + Tone for the 2015 All Star Week take over in NYC. Tasks included research and developing type treatments, illustration styles and overall tone for product photography.

Along with forming direction of athelete illustration style, I was responsible for concepting the product photo shoot and defining the style of product laydowns.