Smart Product Launch

Xiamen, China 2014

For the 2014 China product launch of the Smart electric car company, vivid colors were used for the lighting design to mirror the candy colors of the event.and of the displayed cars. The event was in three parts: first a presentation was held in the hotel's grand ballroom; then the guests went outside to enjoy dinner, drinks, and a live concert; after the concert, the guests returned to the grand ballroom to find the space changed into a disco.