The 2014 Medicare open enrollment lead generation campaign was developed to promote HAP’s Medicare Solutions plans to Medicare eligible prospects. This marketing strategy out performed all marketing strategies in the past 10 years by increasing leads by 110%.
Direct Mail
The direct mail campaign contained three unique mailings to two targeted segments.
Letter Insert - Mailing 1
Workshop Insert - Mailing 1
Digital Advertising
Online search, display advertising, retargeting and sponge cell technology were utilized.
Digital Display Advertising
Pandora Radio Advertising
Retail Location Sales Collateral
Fitness Benefit Tri-Fold Rack Brochure
Partner Sales Flyer
Print Advertising
