This project came about as a result of the Vancouver City Council’s proposal to shut down China Creek, one of North America’s oldest skateparks. Being a pro bono initiative, there was a great deal of creative freedom to be had on this. I made it a personal goal to develop a look for the site that was more illustrative that straight design in its execution. There was a story to tell and it needed to appeal to, and keep the attention of, a younger audience.

The design is influenced by graphic novels, in particular DMZ by Brian Wood, and the horizontal navigation of the site is meant to further emphasize this linear storyline style. There is an underlying political statement about the present state of the world to be unearthed, but what the design ultimately came to represent was the classic David and Goliath story — of the little guy fighting against the system — a universal allegory that anyone can get behind.