project_ Package design for Hook KO Lures.
description_ The objective of this project was to capture the attention of consumers through meaning, form, and materials. The different connotations of the word "hook" were used in this package by conveying them all graphically, and by doing so strengthening the memorability of the brand. By making the package in a fish shaped form, it increases visual contrast, separating it from other brands when merchandising. The use of cardboard was strategically used to reflect the economical and utilization of everyday items that fisherman use.
typography_ Niagara & Agency typefaces were used for this piece.