The New England Aquarium, located on Boston's water front is a huge tourist attraction with a well known reputation. This project focuses on re-branding this iconic aquarium to target a more diverse audience. After the completion of the new logo, a stationary set was created, along with a book explaining the brands new identity guidelines.
A unquie folder was designed to hold the aquarium's new brand book and stationary sutite. The abstract folds of the package were created convey the same movement the logo now posesses, each fold revealing a new part of the brand to user.