AfroCentric is a diversified investment holding group with investments that spans a variety of sectors.
The brief is to create an identity and graphic language that communicates for both the group and the respective sectors.
The key focuses:
- Heritage
- Knowledge & experience
- Trust through wisdom
- Sustainability
- Many cultures in one
- Strong link to African
The key focuses:
- Heritage
- Knowledge & experience
- Trust through wisdom
- Sustainability
- Many cultures in one
- Strong link to African
BRAND ESSENCE - Trust through Wisdom
Concept:
Knowledge and experience
Through generations of experience, learning, and exploring great ideas and solutions are discovered.
Through generations of experience, learning, and exploring great ideas and solutions are discovered.
Trust through wisdom
These solutions and ideas are shared through stories and legends and are passed down from generation to generation. Giving meaning and depth to these ideas.
These solutions and ideas are shared through stories and legends and are passed down from generation to generation. Giving meaning and depth to these ideas.
Heritage
Africa is rich with heritage, culture and diversity.
Africa is rich with heritage, culture and diversity.
What the triangle represents:
A point-up triangle represents a strong foundation and stability, as it is rooted to the ground through a solid base.
3 is the birthing of true wisdom.
Credibility
Experience
Networks
Founders
Networks
Founders
People
Service
Corporate citizenship
Employees
Corporate citizenship
Employees
Sustainability
People
Planet
Profit
Planet
Profit
Logo icon development (telling a story) - A return on investments.
By overlaying 3 triangles the positive and negative shapes creates 7 additional triangles, communicating a return on investments.
Icon
Logo
Division logos
Logo colourways
