Done with Anna-Liisa Krolov, Tanya Howse, Sean Louis Harris and Marta Ma

The briefing intended for us to create a critical mass concerning a significant matter, something that we could start in a small scale, by ourselves, but that with the correct analysis of the stakeholders and important points of the objective we could push it to grow in such a way that not only it would have a life of its own, but also help solve a big-scale problem.

 

While thinking on a subject we noticed how much paper we were using just on this small task and made an analysis of the whole process that it goes through to get to our hands and came upon something - illegal logging.

One cannot personally check the source of each paper bought, but that is why there are certifications that help us check if the product was done in a eco-friendly manner. Still, many people are unaware of both the meaning of the certifications as well as how they are making the problem worse when using uncertified paper.

 

That's why we wanted to raise awareness of this issue within our medium. A designer could theoretically use around 300 sheets of paper a week, and have no idea where it came from, how it was produced and by whom.

 

So we decided to tackle it through the medium we could reach the most people with - social networks. 

 

We created a video that imagines how uncertified paper could 'take revenge' on the designer. That would tease the viewer to a website where he would find more information on how to change your habits to design more ethically. This video was shared on social media by the members of the group as well as some activists we managed to contact, so we could reach as many people as possible.

 

Despite the short time we had to create this, within the first 5 days of the campaign we had 48 likes on the facebook page, 32 people that saw the video on facebook and 181 on vimeo.