Set of Corporate Brochures for Key Information Systems (2005)
Key Information Systems is a technology company that builds custom computer infrastructures for a variety of industries. At our first meeting, the phrase they kept coming back to was “well-integrated systems.”
The first image that came to mind was a rowing team, which is certainly a well-integrated system that only performs well if everyone is working together. I wound up using that image for the corporate folder which would contain all of their brochures. Then, for each of those brochures, I found other sporting images to use as metaphors/puns for their business segments: Servers, Software and Storage.
My aesthetic approach to the campaign integrated technical line art with photography to play off the Key Information Systems tag line, “From Theory To Reality.”
The first image that came to mind was a rowing team, which is certainly a well-integrated system that only performs well if everyone is working together. I wound up using that image for the corporate folder which would contain all of their brochures. Then, for each of those brochures, I found other sporting images to use as metaphors/puns for their business segments: Servers, Software and Storage.
My aesthetic approach to the campaign integrated technical line art with photography to play off the Key Information Systems tag line, “From Theory To Reality.”
