A rebranding project, for which I chose the company Enchroma.

 

Enchroma is a Berkeley, California company that emerged out of an NIH SBIR grant designed to study the feasibility of enhancing color vision in humans, particularly the color blind. Comprised of researchers, engineers and tech experts along with an advisory board of world renowned vision scientists, Enchroma hopes to impact the lives of the estimated 300 million people worldwide who have color vision deficiency and everyone desiring Better Color Vision ™. Enchroma is dedicated to developing a robust line of innovative eyewear products with cutting-edge optical technology for men, women and children.