Kautuk Trivedi's profile

A potentially viral publication

IN THE MAY OF 2011, this fellow called Anna Hazare tried to get everyone out on the streets to demonstrate non-tolerance of corruption and to call for transparency in government systems. Around mid-August that year it was obvious that he had succeeded.
 
The idea was to create something that had the potential to spread like wild fire to communicate one of Anna’s flagship movements- The Jan Lokpal, a call for a citizens ombudsman organization.
 
It was made to be easy to print and xerox (copy), on any paper and simple to turn into a booklets, that could be distributed. The content was voiced such that it would help the user question and decide their stand.
Simple markings to indicate how the booklet is to be made.
A simple double sided layout
Made with fonts that can be found on all computers and print well on cheap paper and repeated copying.
Print. Xerox. Fold. Cut. Distribute.
A potentially viral publication
Published:

A potentially viral publication

What does it take to create a viral publication? Done at National Institute of Design

Published:

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