^ Reworked Masakhane logo ^
^ Characters created to communicate with its target market and convey the message of recycling. The characters were designed to look "cool" and style were meant to be relatable to its targetted audience. ^
^ Above are characters designed to hang from doors and cupboards. These characters are bins to be placed at homes of kids and reminds the kids about Masakhane as well as the importance of recycling. ^
^ Hanger bin side view ^
^ This element of the campaign poses a challenge to primary school students to aim and throw their dirt in the bin. This concept is similar to that of a basketball hoop and creates a fun challenge for its targeted audience. ^
^ The Masakhane book works as an insentive system for kids and rewards them for their efforts of keeping the environment clean. The book holds many interesting dirt collecting challenges with many cool prises to be won from Masakhane Recyclers. ^
^ Card box design uses recycled paper and environmental friendly ink. The recycled paper is biodegradable and does not harm the environment. ^
^ The range of different cards for the Masakhane Uno card game. ^
^ The UNO card game was one of the prises awarded for completing the Masakhane book challenges. The card game works the same as UNO but holds important facts about recycling on each of the cards to educate the kids about the importance of recycling. ^
